Pricing
Priced for the shop you actually run.
A ten-person brokerage and a forty-seat operation should not pay the same rate, and a processor should not pay what a loan officer pays. One printed number quotes one of them badly. Bring your seat count to the call and you leave with a firm figure, for the software and the marketing both.
Dromi
The whole platform, then a number that fits.
Pipeline and CRM, automations, call analytics and processing. Not a base tier with the useful parts sold as add-ons. Seats are priced by what the person does, so the desk that opens files does not cost what the desk that originates them does.
Quoted on the call.
Thirty minutes, your seat count, a firm figure. No sequence of follow-ups to get to a number.
- Setup or activation fee
- None
- Loan officer seats
- Per seat, monthly
- Processing seats
- Priced below an LO seat
- Initial term
- 6 months
- After the term
- 30 days' notice
- Custom build-outs
- Quoted per project
After the initial term you can cancel with 30 days’ notice. Any payment falling due within 30 days of your cancellation date is still owed, and your access continues for 30 days after.
Defenestro Marketing Solutions
Quoted, because a rate card would be wrong.
Mail is priced per drop. Transfers are priced per transfer. Leads are priced per lead. All three depend on your licensed states, your programs and the volume your floor can absorb, so a published number would be wrong for most shops in one direction or the other.
- Direct mail
- Per drop
- Live transfers
- Per transfer
- Lead sales
- Per lead
- Personalized ads
- Per campaign
- Campaign management
- Quoted with the channels
- Contract
- None
Mail runs on weekly drops with no commitment schedule. Prepayment is due two weeks before your drop date and mail that has dropped is non-refundable. Every company is reviewed before the first campaign runs.
What people ask about the price
Why is there no price on this page?
Two reasons, and neither is that we are hiding it. The rate moves with the size of the shop, so a ten-person branch and a forty-seat operation printed at one number means one of them is quoted badly. And seats are priced by role (a processing desk costs less than an originating one), so a single per-user figure would misdescribe every shop with an ops team. Ask on the call and you get a firm figure in the same conversation, not a follow-up.
Is there really no setup fee?
No setup fee, no activation fee, no implementation project. Pipelines, layouts and application forms ship preconfigured, so there is nothing to bill you for building.
What does the data migration cost?
Moving your records across is part of onboarding, not a line item. We move them first and reconcile against your existing system before anything is switched off, because a migration you cannot verify is not a migration.
Can we buy the marketing without the software?
Yes, and the reverse. They are sold separately and either works alone. Running both is what turns cost per funded loan from an estimate into a calculation.
Do we get locked in?
Dromi runs on a six-month initial term and then 30 days' notice. Marketing has no contract at all. Your data is yours and comes back out in a usable format if you leave.
Get a firm number on the call.
Bring your seat count, your states and what your floor can absorb. Thirty minutes is enough to quote all of it.
Or call 480-848-2864