Marketing · Live transfers
A borrower already on the phone.
The strongest lead in this business is one that is still talking. A live transfer skips the callback, the voicemail and the three days of chasing, and puts a screened borrower straight through to a loan officer.
What happens before the call reaches you.
Contact and interest
A borrower responds to a campaign and is reached by phone. Interest is confirmed by a person, not inferred from a form submission or a click.
Screening
Basic qualification runs against the criteria you set: property state, loan purpose, rough scenario. A transfer that was never going to fit your box wastes your loan officer and your money.
The transfer
The call is warm-transferred to your floor while the borrower is engaged, with the context attached so your LO is not starting from nothing.
Transfers are constrained by your phones, not by us.
The failure mode of live transfers is buying more than the floor can answer. A transfer that rings out is money spent on nothing, and the metric it damages is the one you will judge the whole channel by.
So we size the program to your coverage: how many loan officers are on the phones, in which hours, in which states. Then we scale it once that is holding.
- Billing
- Per transfer
- Screening
- By a person
- Filtering
- States and programs
- Hours
- Set by your coverage
- Access
- Approved companies
Every transfer lands on a tracked number.
Transfers arrive on labelled numbers, so the channel is measured the same way as everything else we run. You see calls, talk time and what happened next rather than a monthly invoice and a shrug.
With Dromi behind it, a transfer that becomes an application is credited to the loan officer who took the call, on the date it came in, all the way through to funding.
Questions we get asked
What counts as a billable transfer?
The definition is agreed in writing before the first call, including what happens on a dropped transfer, a wrong-state transfer or a borrower who turns out not to be interested. Ambiguity here is how this channel gets a bad name.
Can we set our own screening criteria?
Yes, within what is realistic to screen on a phone call. Very narrow criteria reduce volume, and we would rather tell you that in advance than deliver a program that quietly underfills.
What hours do transfers come in?
Whatever hours you can cover, by state. We would rather run four good hours a day than eight where half the calls ring out.
Tell us who is on the phones.
How many loan officers, which hours, which states. That determines whether live transfers fit before anything else does.
Or call 480-848-2864