Defenestro Marketing Solutions
We fill the pipeline. Your floor works it.
Four channels, run as a service. You do not hire a mail house, buy a list, negotiate with a lead vendor and stitch the reporting together yourself. We run the channel and hand you the phone call.
What we run.
Take one channel or all four. Every one of them is measured the same way, and every response lands in your pipeline with its source attached.
Direct Mail
Modern mortgage direct mail with sharper data, an offer built around one clear next step, and call tracking that ties an inbound call to the exact piece, list and offer that produced it.
Live Transfers
A screened borrower already on the phone, transferred to your loan officer while they are still interested. Priced per transfer, filtered to the states and programs you are approved for.
Lead Sales
Live data leads sold per lead, delivered into your pipeline the moment they come in rather than as a spreadsheet at the end of the day.
Personalized Ads
The same list you are mailing, reached online. A mail piece and an ad landing in the same week work considerably better than either one alone.
Campaign Management
We run the calendar, the creative, the data and the reporting, including reengagement campaigns against your dormant database once the program is approved.
Response rate is not the number that pays you.
A drop can pull a good response rate and still lose money, and a quiet drop can fund four loans. The only figure that settles the argument is what a funded loan cost you, and getting to it means following a response past the phone call and into the pipeline.
Every campaign gets its own tracking numbers, toll-free included, so an inbound call ties back to the exact piece, list and offer that produced it. If you run Dromi, that thread continues to the funded loan and the cost is calculated rather than guessed.
- Cost per piece
- The old metric
- Response rate
- Necessary, not enough
- Cost per call
- Getting warmer
- Cost per funded loan
- The one that pays
Approved companies only, and we mean it.
Every company is reviewed before we run a single drop or route a single transfer. We look at licensing, the states you are approved in, the programs you run and what your floor can actually absorb.
That is partly compliance and partly self-interest. Mail that lands with a shop that cannot answer the phone produces a bad number that follows both of us around.
Questions we get asked
Do we have to run Dromi to use the marketing side?
No. Every channel works against whatever CRM you already have, and we will hand you the calls and the data either way. What you lose without Dromi is the automatic link from a response to a funded loan, so cost per funded loan becomes something you assemble by hand rather than something you read off a screen.
What does it cost?
Direct mail is priced per drop with no contract and no commitment schedule. Live transfers and lead sales are priced per unit and depend on the program and the states. Because every one of those is quoted against real volume, we do not publish a rate card that would be wrong for most shops. The demo call covers pricing.
Can we use our own list?
Yes. Your list, our data, or both. Most shops end up running both once they can compare cost per funded loan between the two sources side by side.
How fast can a first drop go out?
After approval, the constraint is prepayment and print. Payment is due two weeks before your desired drop date. Mail that has already dropped is non-refundable, which is the one term nobody enjoys and everybody understands.
Tell us what your floor can absorb.
We will tell you which channel fits, what it costs and what a realistic first month looks like. If none of them fit, that is a short call.
Or call 480-848-2864