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Defenestro

Writing

Notes on mortgage growth.

Leads, direct mail, follow-up, and what it is like building software inside a branch that still has to fund loans this month. New posts when we have something worth saying.

Dromi

Your whole pipeline, balanced by Day 1

Auto balancing reads the documents, a person approves the figures, and the ledger builds itself. Month-end math becomes a review step.

Dromi

The file that reads itself

Document reading inside Dromi: AI fills the fields, your team approves, and nothing unverified drives an action.

Company

Why we built Dromi

The origination problems no off-the-shelf tool solved, and what we did about them.

Marketing

The only mail metric that matters

Why cost per funded loan beats cost per piece, and how to actually lower it.

Marketing

Your old database is not dead

How reengagement turns a stale lead list back into live conversations, and why it is approval-gated.