Marketing · Direct mail
Most mortgage mail is the same envelope it was in 2005.
A stock photo, a rate that has already expired, and a response rate nobody wants to discuss. Direct mail still works. The version most shops are buying stopped working a long time ago.
What we do differently.
Target harder
Most mail goes to households that were never going to act. Sharper data and proprietary lists put the offer in front of borrowers who can actually move, so you stop paying postage to reach people who will never call.
Design for the phone call
Response is a design problem as much as a data problem. Every piece is built around one clear offer and one obvious next step, because a mailer that makes somebody think about what to do next has already lost.
Track it to the funded loan
Old mail stopped measuring at the drop. Every campaign gets its own tracking numbers, toll-free included, so an inbound call ties back to the exact piece, list and offer that produced it.
Which drop rang the phone.
A labelled toll-free number per campaign turns a vague sense that mail is working into a line item. You see calls, unique callers and talk time against a specific drop rather than against the month.
If you run Dromi, the thread keeps going: that call becomes an application, a submission, a lock and a funded loan, all credited back to the day the phone rang even when funding lands months later. Cost per funded loan stops being an estimate.
Weekly drops. No contracts.
Mail is priced per drop. There are no commitment schedules and no contracts, so you run the weeks you want to run and stop when you want to stop.
Payment is due two weeks before your desired drop date, and mail that has already dropped is non-refundable. That is the one term nobody enjoys and everybody understands, because the paper is in the post office by then.
- Billing
- Per drop
- Commitment
- None
- Cadence
- Weekly, your call
- Prepayment
- 2 weeks ahead
- Dropped mail
- Non-refundable
- Access
- Approved companies
Questions we get asked
Can we use our own list?
Yes. Your list, our data, or both. Running both at once is the fastest way to find out which one actually funds loans for your shop, and the answer is not always the one people expect.
What is a realistic first drop?
That depends on your licensed states, the programs you run and how many calls your floor can absorb in a week. Mail that produces more calls than you can answer is a worse outcome than mail that produces fewer, so we size the first drop to your phones.
Why do we have to apply?
Because we review licensing, states and programs before anything drops. Partly compliance, partly self-preservation: a bad campaign is a bad number that follows both of us around.
Do we need Dromi for the tracking?
No. Call tracking, unique caller attribution and the toll-free numbers work regardless of what CRM you run. Dromi is what connects that call to the funded loan automatically instead of by hand.
Tell us how many calls you can answer.
We will size a first drop to your floor rather than to our invoice, and tell you what it should cost.
Or call 480-848-2864