Dromi · What it replaces
The list of what goes out the window.
Every row below is something a mortgage shop buys, builds with glue, or does by hand today, with what it usually costs a team of ten sitting next to it. Where a vendor does not publish a price, the cell says so. That is part of the point.
Twenty-four line items.
Nobody buys all of this on one purchase order. It accumulates: a texting tool this year, a dialer the next, a spreadsheet somebody built in 2019 that four people now depend on. That is why the total never gets looked at.
The rows marked paid in hours have no invoice at all, and they are the ones that cost the most. Add up only the rows your shop actually pays for and ignore the rest.
You do not take all of it.
Every one of these is a switch, turned on per account to match how your shop already works. If your team likes its dialer, keep the dialer and leave that one off.
For teams larger than ten, anything you need that is not on this page we will build, with the cost folded into the monthly rather than billed as a project.
Sales side
Everything between the lead and the application.
Open any row for what it costs you today and what Dromi does instead.
CRM and lead management
Follow Up Boss, BNTouch, Jungo, Total Expert
$1,500–2,500/moother vendors, team of 10
The pain
The CRM holds the contact and the LOS holds the loan, so the two agree only when a person opens both and makes them agree.
How Dromi fixes it
One record carries the lead, the calls, the documents and the funding. There is nothing left to reconcile.
Operator figure for a team of ten.
SMS drips and campaigns
Bonzo, Podium, SimpleTexting
$400–1,500/moother vendors, team of 10
The pain
Texting lives outside the pipeline, so a borrower who already replied still gets the next drip and two people text the same person on the same day.
How Dromi fixes it
Messages send from the loan record and the sequence stops the moment someone answers. The thread stays on the file for whoever picks it up next.
Bonzo runs $79–150 per seat/mo, about $790–1,500 for ten seats. Podium is $399–999+/mo flat; most shops land at $500–800.
Multi-channel sequences
ActiveCampaign, Mailchimp
From $120/moother vendors, team of 10
The pain
The bill climbs with contact count, so the database you are supposed to farm is the thing raising the invoice, and none of it can see a loan stage.
How Dromi fixes it
Sequences trigger on the pipeline itself: a stage change, a new condition, a lock about to expire. Contacts are not a billing meter.
ActiveCampaign Professional starts at $99/mo for 1,000 contacts and three users, plus an SMS add-on from about $17/mo and per-message credits on top.
Power dialer and call lists
PhoneBurner, Mojo, Kixie
$650–2,150/moother vendors, team of 10
The pain
The dialer keeps its own call history, so the CRM shows a lead nobody appears to have worked and the manager cannot tell who actually dialed it.
How Dromi fixes it
The dialer is the pipeline. Every attempt attaches to the loan, and the analytics credit the person who held it at the time.
PhoneBurner $140–215 per user/mo. Mojo $99 per user/mo plus a $10 access fee, loaded past $200. Kixie $35–95 per user/mo plus roughly $30 a user in minutes.
Lead intake, routing and speed to lead
Custom Zapier glue, or a CRM add-on
Build cost, then per taskother vendors, team of 10
The pain
The lead lands in an inbox or a webhook nobody owns and gets worked the next morning by whoever happened to notice it.
How Dromi fixes it
Leads route on arrival by state, program and who is up, and the first touch fires before anyone has opened a tab.
AI first-touch response
A standalone bolt-on sitting beside the CRM
About $3,000/moother vendors, team of 10
The pain
It answers off a script from outside the CRM, then hands the LO a conversation the LO cannot read.
How Dromi fixes it
The first reply goes out of Dromi with the lead's own detail attached, and the whole thread is on the file when a person takes over.
Operator figure for a team of ten using it on every lead.
Attribution and cost per funded loan
A Google Sheet
Free, and out of dateother vendors, team of 10
The pain
Source gets typed in at the top of the funnel and never reconciled at the bottom, so nobody argues with the number because nobody believes it.
How Dromi fixes it
Source rides the record from the first response through to funding, including the loans that fund four months later. Cost per funded loan is read, not assembled.
Phone system and call tracking
A VoIP contract, plus a recording and analytics product
Bought separatelyother vendors, team of 10
The pain
Recordings sit in the phone vendor's portal, so listening back to a call means leaving the file and searching by number and date.
How Dromi fixes it
Recording, transcript and outcome sit on the loan. Keep your existing phones if you want. RingCentral connects and rolls into the same analytics.
Call scoring
Usually nothing, or a separate conversation-intelligence tool
Usually not doneother vendors, team of 10
The pain
Coaching runs on the two calls a manager happened to sit in on that week, which is not a sample of anything.
How Dromi fixes it
Every call is transcribed and scored against your own criteria, so the manager spends the hour on the calls worth reviewing.
Loan calculators for the first call
A separate tab or app the LO clicks away to
Free, and elsewhereother vendors, team of 10
The pain
The LO puts the borrower on hold, opens another tab, and re-types a scenario they already typed into the CRM.
How Dromi fixes it
Payment, cash-to-close and side-by-side scenarios run inside the file, off the numbers already sitting on it.
Processing side
Everything between the application and the funding.
Borrower portal and document collection
SimpleNexus, Blend
Quote onlyother vendors, team of 10
The pain
You cannot budget for it without a sales call, and the portal you end up buying still hands documents to a system somebody has to type them into.
How Dromi fixes it
The portal is part of Dromi. Borrowers upload against the exact checklist you asked for, and the file arrives sorted, named and visible in the pipeline as it lands.
Neither vendor publishes a rate. Every number goes through sales, which is itself worth noting.
Document reading and data extraction
Manual entry, or an OCR vendor
Paid in hoursother vendors, team of 10
The pain
A payoff, a homeowners declaration and a title fee sheet arrive as PDFs. Someone types the numbers into a form, then someone else checks the typing.
How Dromi fixes it
Dromi reads them into structured fields and a person approves each value, stamped with who approved it and when. Nothing unverified drives anything.
Auto-balancing: escrow, cushions, aggregate, cash to close
A spreadsheet, by hand, on every loan
Paid in hoursother vendors, team of 10
The pain
Today this is done by hand in a spreadsheet per file, and the copy that gets used is whichever one was emailed most recently.
How Dromi fixes it
Dromi runs the arithmetic on the file with every line item sourced back to the document it came from, including both FHA max base calculations and the cheaper of aggregate or waived cushion.
Automated order-outs
Manual email and phone, tracked on a spreadsheet
Paid in hoursother vendors, team of 10
The pain
Today the order goes out by email and the follow-up lives in one person's head or a tab nobody else has open.
How Dromi fixes it
Orders go out from the file and every document carries its own follow-up window. When that window passes with nothing back, Dromi chases it, so no one has to remember which vendor is late on what.
Pipeline management and guardrails
Spreadsheets, or a generic project tool
Free, and unreliableother vendors, team of 10
The pain
A generic board does not know what a loan cannot do yet, so files sit in stages they have not earned and it surfaces on the status call.
How Dromi fixes it
Stages know what a file needs before it can advance, and the board declines the move rather than reporting progress that has not happened.
Per-borrower document storage
Dropbox, Google Drive, ShareFile
$150–240/moother vendors, team of 10
The pain
Folders are created by hand and named however that day's person named them, so last month's payoff means searching three places and asking two people.
How Dromi fixes it
Every borrower has a document hub on their own record. Naming and filing happen on upload, and share links expire in 24 hours.
Dropbox publishes $15 per user/mo for Standard and $24 for Advanced; ten seats lands in that range. Google Workspace Business Standard is $14 per user/mo.
Checklists and acknowledgements
Email, or a Teams and Slack thread
Free, until one is missedother vendors, team of 10
The pain
A condition comes back and nobody sees it until the next status call.
How Dromi fixes it
Dromi posts it to the loan the moment it lands, and it stays on the checklist until someone acknowledges it.
Internal per-loan chat
Slack or Teams channels
Bundled with chatother vendors, team of 10
The pain
The channel is either the whole company, so it gets muted, or two people, so the third person never learns the file moved.
How Dromi fixes it
The conversation lives on the loan and reaches the people actually on it, and milestones post themselves into the same thread.
Title ordering
Phone calls, email attachments and waiting
Paid in hoursother vendors, team of 10
The pain
Placing an order is a call, an email with attachments and then a wait with no way to see where it sits.
How Dromi fixes it
Dromi places the order with Unisource straight from the file, and the title documents come back into the borrower's folder on their own.
Order-out tracking and follow-ups
A spreadsheet, or memory
Paid in hoursother vendors, team of 10
The pain
Nobody owns the follow-up window, so an order sits unanswered for two weeks and surfaces on the day it holds up the closing.
How Dromi fixes it
Every outstanding order shows its age on the board and escalates once it is late, whether or not anyone remembered it.
Direct mail tracking and remail management
A spreadsheet, updated when someone remembers
Paid in hoursother vendors, team of 10
The pain
The drop, the responses and the funded loans live in three places, so you can see what the mail cost and not what it made.
How Dromi fixes it
Responses attach to the drop that produced them and stay attached through funding, and remails are managed off the same record.
Submission leaderboards and team performance
Assembled by hand and emailed round
Paid in hoursother vendors, team of 10
The pain
Someone spends Monday morning building the number everyone argues with on Monday afternoon.
How Dromi fixes it
Submissions, calls and funded loans total themselves, on one definition that applies to everybody.
P&L tracking
A separate accounting exercise
Bought separatelyother vendors, team of 10
The pain
The accounting sits away from the pipeline, so the month closes before anyone can say which channel or which desk paid for itself.
How Dromi fixes it
Revenue and cost attach to the loans that produced them, so the P&L moves with the pipeline instead of trailing a month behind it.
Lead lookup on mailers
A spreadsheet search, or nothing
Usually not doneother vendors, team of 10
The pain
A borrower calls off a mail piece and nobody can match them to the record that generated the call, so it is logged as unknown and the drop looks worse than it was.
How Dromi fixes it
The inbound number and address are matched to the mail record on the way in, so the call opens with the piece that produced it already on screen.
Vendor prices are the published rates at the time of writing. Two figures are our own, from running a mortgage shop, and are labelled where they appear.
Bring your invoices to the call.
Thirty minutes, your actual stack and your seat count. We will tell you which rows Dromi takes off the list and which ones you should keep paying for.
Or call 480-848-2864